Michael T. Starks

Category: Marketing

  • Blog Posts or Project Work?

    —

    by

    admin
    in ,

    There are only so many hours in the day. I wish I could write a blog post each day AND do significant project work each day. Alas, that’s not always possible with my current life priorities. So, I have to choose. When I’m feeling at least somewhat inspired, I usually choose to do project work.…

  • Priorities for Authors

    —

    by

    admin
    in , ,

    We live in strange times. Of course, I suppose everyone does (for different reasons). I read an article about Craft vs. Content yesterday. I was particularly drawn to the following quote. Authors, for example, lament the fact that publishers will often only offer book deals to writers who already have established “platforms” (read: followers on…

  • Marketing

    —

    by

    admin
    in

    I suspect that many people may disagree with this. I’m pretty sure that I don’t know what I’m talking about. But here’s what I’ve observed. Marketing tends to work best for people who have a SINGLE BRAND. If you’re just an author, and all of your online activity revolves around being an author, then chances…